STATESVILLE, N.C. (June 20, 2024) – MBM Motorsports, an American professional stock car racing team with more than 750 race starts between the NASCAR Cup Series and NASCAR Xfinity Series, today announced a new partnership with PURE KICK from The Jel Sert Company. PURE KICK, known for its zero-sugar, energy-boosting drink mixes designed to fuel active lifestyles, will be the primary sponsor of NASCAR driver Josh Bilicki’s No. 66 Ford Mustang in the upcoming NASCAR Cup Series Chicago Street Race, the Grant Park 165.
In addition to the Pure Kick logo, the race car will also feature the American Childhood Cancer Organization (ACCO) logo, a non-profit that Jel Sert has supported since 2007. As the oldest and largest grassroots childhood cancer organization in the U.S., ACCO works to shape policy, support research, raise awareness, and provide educational resources and innovative programs to children with cancer, survivors, and their families.
“PURE KICK supports all types of athletes, from professional drivers such as Josh Bilicki to everyday people tackling everyday challenges,” said Kyle Harrington, Senior Director of Marketing at The Jel Sert Company. “Our partnership with MBM is an exciting way to showcase the power and popularity of our brand as we continue bringing hydration solutions to NASCAR fans and beyond.”
On Friday, July 5th, from 8:00 am to 10:30 am CST, fans are invited to meet Josh Bilicki at The Jel Sert Company’s headquarters. Bilicki will be in his PURE KICK fire suit, and the No. 66 Pure Kick Show Car will be displayed. The event will also highlight The Jel Sert Company’s support for the ACCO.
Later in the day, Josh Bilicki will visit a children’s hospital to bring joy to children battling cancer, underscoring the importance of community support and care. This visit aligns with Bilicki’s involvement with Lemons of Love, a charity supporting individuals undergoing chemotherapy.
“I’m beyond excited to represent PURE KICK and The Jel Sert Company at the Chicago Street Race. Their dedication to athletes and community resonates deeply with me, and I can’t wait to bring their energy to the track,” said Josh Bilicki.
“We are delighted to welcome PURE KICK and The Jel Sert Company as our partners. Their innovative approach to energy drinks and strong community support make them an ideal fit for MBM Motorsports,” said Carl Long, MBM Motorsports team owner.
Practice and qualifying for the Grant Park 165 start on Saturday, July 6th, with race coverage on NBC Sunday, July 7th.
###
About The Jel Sert Company
The Jel Sert Company is a family-owned business that’s been at the forefront of innovation in the food and beverage industry since 1926. For nearly a century, generations of families have enjoyed Jel Sert’s products, including dessert, drink, and freezer bars. The Jel Sert Company’s products are exclusively made in West Chicago, Illinois, with over 1,000 employees sharing the company’s passion for creating high-quality, high-value products. For more information, visit JelSert.com.