Our History

Founded in 1926

The Jel Sert Company is proud to be one of the few leading food and beverage manufacturers that is still family owned and operated. For nearly 100 years, our ability to grow and prosper has been fueled by a passion to create high quality, high value foods and beverages that help bring people together.

JEL SERT HISTORY

The Jel Sert Company was founded in 1926 and remains family owned to this day. The first product, Jel Sert, was a gelatin dessert mix named by combining the words "jelly" and "dessert".
1926
Flavor-Aid - The concept of powdered drink mixes was very popular in the 1920s, and led to the 1929 introduction of the Flavor-Aid line of powdered drink mixes.
1929
Pop-Ice - The success of Flavor-Aid in the 1950s led to the acquisition of the Pop-Ice Company in 1963. Pop-Ice was a small company producing a unique freeze-at-home pop that offered the opportunity to enter an exciting new product category.
1963
Fla-Vor-Ice - The brand Fla-Vor-Ice was introduced in 1969, to complement Flavor-Aid, and quickly became the leading freezer pop in the United States.
1969
MONDO - MONDO Fruit Squeezers were launched by The Jel Sert Company in 1991. Strong promotions and national advertising have helped it become a well-known brand in the juice drink category.
1991
Otter Pops - Otter Pops was acquired in 1996, and is the strongest freezer pop brand on the West Coast. The iconic otter characters associated with its six zippy flavors are adored by fans of all ages.
1996
Wyler's - Jel Sert acquired the Wyler's trademark in 1994. Wyler's Light, a brand extension introduced in 2000, is well known for its great tasting, low-calorie, and sugar-free products that everyone can enjoy.
2000
Royal and My*T*Fine - In December 2000, The Jel Sert Company acquired the Royal and My*T*Fine brands. The Royal brand, which dates back to 1925, includes popular varieties of puddings, gelatins, and flan. My*T*Fine, a premium cook-and-serve pudding brand, has been a staple in kitchens throughout America since 1918.
2000
Licensing - The Jel Sert Company expanded its capabilities into licensing by partnering with Kellogg's® to make Keebler Fudge Shoppe Chocolate Freezer Bars, followed by launching Hawaiian Punch® powders and freezer bars for the Dr. Pepper Snapple Group®. Since 2003, licensing has become a highly sought after part of the business.
2003
Wyler's Light Singles to Go! - During 2006, The Jel Sert Company launched Wyler's Light Singles to Go! in a single-serve stick pack format to accommodate the growing need for consumer convenience.
2006
Kool Pops - The Jel Sert Company acquired the licensing rights to the Kool Pops brand from the Kraft Heinz Company® in 2007. To this day, the brand maintains its nostalgic brand heritage and loyal consumer following.
2007
Expanding to Canada - The Jel Sert Company headed north in 2007 and began selling some of our most popular brands in Canada. Now, Canadian consumers can enjoy a wide variety of our fun foods including freezer pops, drink and dessert mixes.
2007
Bolis - The acquisition of Bolis expanded The Jel Sert Company's freezable novelty portfolio by offering consumers a new, tasty treat that the whole family can enjoy.
2010
Super C - SUPER C was acquired by The Jel Sert Company from Solis Brands, Inc. The vitamin and mineral powdered drink mix offerings deliver functional benefits, in addition to a healthy boost of Vitamin C and antioxidants.
2012
Energice - The Jel Sert Company expanded its manufacturing relationship with Energice to oversee marketing, sales and global distribution of the vitamin-packed premium hydration ice bar. Energice is designed to hydrate athletes and active and health conscious individuals of all levels and ages alike.
2017