Our History

Founded in 1926

The Jel Sert Company is proud to be one of the few leading food and beverage manufacturers that is still family owned and operated. For nearly 100 years, our ability to grow and prosper has been fueled by a passion to create high quality, high value foods and beverages that help bring people together.

JEL SERT HISTORY

The Jel Sert Company was founded in 1926 and remains family owned to this day. The first product, Jel Sert, was a gelatin dessert mix named by combining the words "jelly" and "dessert".
1926
Flavor-Aid - The concept of powdered drink mixes was very popular in the 1920s, and led to the 1929 introduction of the Flavor-Aid line of powdered drink mixes.
1929
Pop-Ice - The success of Flavor-Aid in the 1950s led to the acquisition of the Pop-Ice Company in 1963. Pop-Ice was a small company producing a unique freeze-at-home pop that offered the opportunity to enter an exciting new product category.
1963
Fla-Vor-Ice - The brand Fla-Vor-Ice was introduced in 1969, to complement Flavor-Aid, and quickly became the leading freezer pop in the United States.
1969
MONDO - MONDO Fruit Squeezers were launched by The Jel Sert Company in 1991. Strong promotions and national advertising have helped it become a well-known brand in the juice drink category.
1991
Otter Pops - Otter Pops was acquired in 1996, and is the strongest freezer pop brand on the West Coast. The iconic otter characters associated with its ten zippy flavors are adored by fans of all ages.
1996
Wyler's - Jel Sert acquired the Wyler's trademark in 1994. Wyler's Light, a brand extension introduced in 2000, is well known for its great tasting, low-calorie, and sugar-free products that everyone can enjoy.
2000
Royal and My*T*Fine - In December 2000, The Jel Sert Company acquired the Royal and My*T*Fine brands. The Royal brand, which dates back to 1925, includes popular varieties of puddings, gelatins, and flan. My*T*Fine, a premium cook-and-serve pudding brand, has been a staple in kitchens throughout America since 1918.
2000
Licensing - The Jel Sert Company expanded its capabilities into licensing by partnering with Kellogg's® to make Keebler Fudge Shoppe Chocolate Freezer Bars, followed by launching Hawaiian Punch® powders and freezer bars for the Dr. Pepper Snapple Group®. Since 2003, licensing has become a highly sought after part of the business.
2003
Wyler's Light Singles to Go! - During 2006, The Jel Sert Company launched Wyler's Light Singles to Go! in a single-serve stick pack format to accommodate the growing need for consumer convenience.
2006
Kool Pops - The Jel Sert Company acquired the licensing rights to the Kool Pops brand from Kraft Foods in 2007. To this day, the brand maintains its nostalgic brand heritage and loyal consumer following.
2007
Take a Pop Share a Smile Launch - The Jel Sert Company teamed up with the American Childhood Cancer Organization to create Take a Pop, Share a Smile, a special program that donates freezers filled with an unlimited supply of freezer pops to childhood cancer treatment centers across the country.
2010
Super C - SUPER C was acquired by The Jel Sert Company from Solis Brands, Inc. The vitamin and mineral powdered drink mix offerings deliver functional benefits, in addition to a healthy boost of Vitamin C and antioxidants.
2012
Pops from Cops - The Jel Sert Company’s products have always had the incredible ability to bring people together. As part of our effort to support those who protect and serve our communities, we created Pops From Cops. This program helps law enforcement officers build relationships and trust between their department and community.
2018
Pure Kick Launch - The Jel Sert Company introduced its new Energy drink mix line, Pure Kick, which is positioned to reinvigorate the Powdered Drink Mix category by offering incredible taste, functional benefits and zero sugar. With the right balance of vitamins and caffeine, Pure Kick is the sure pick.
2019
All-Sport Acquisition - The Jel Sert Company has acquired the All-Sport® brand. Originally introduced in 1993 by PepsiCo as a ready-to-drink product, All-Sport® is a premium brand of powdered beverages, freezer bars and ready-to-drink products sold today in the Industrial Trade Channel.
2019
Otter Pops Turns 50 - The Jel Sert Company is excited to celebrate Otter Pops’ 50th anniversary. This iconic brand and their 10 unique Otters have been making people smile since 1970!
2020